Einstein Personalization Recipes: Marketers can build, manage, test, and implement AI-powered recommendation strategies to service most relevant content and products based on each customer’s preferences and traits in real-time.Here are the three new interaction Studio innovations that help optimize marketing results by leveraging Einstein:
And here’s where Salesforce’s Einstein platform promises to make all the difference. The company says marketers will now be able to analyze how customers interact with a business across channels and make real-time decisions about engaging with them when they are on the website, reading an email, using the mobile app, interacting with customer service, or talking to reps in a store or branch.Īs customer behaviors shift in the wake of the pandemic, marketers must focus on delivering truly unique experiences at scale. Salesforce has added its AI platform, Einstein, to the Interaction Studio. The company refers to these innovations as the three core principles to guide marketers through these times: 1.
Salesforce adds new capabilities to help marketers thrive in a post-pandemic worldĪs organizations navigate the impact of COVID-19 and its resulting business impact, Salesforce, yesterday announced three new innovations to its Marketing Cloud for businesses to adapt to changing market needs.
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